Career Strategy Portfolio: It Pays to
Diversify
(By Melinda Pittman)
Would you dump your life savings—every single dollar—into a
single stock? Probably not; it’s far too risky to put all of
your eggs in one investment basket.
And yet, you’d be surprised at how many people manage their
careers with a “single-stock mindset.” They toil away, year
after year, investing their talents into a narrow field of
interest.
Until recently, this approach made a lot of sense.
Conventional wisdom dictates that if you do one thing really well,
you’ll never be out of a job.
But times have changed, and so have strategies. While
it’s still true that a solid career is built upon a foundation of
position-specific expertise, it’s become increasingly important to
maintain a balanced portfolio.
When employers look for talent, they typically settle for
people with the proficiency to perform certain tasks.
But what they really want—especially in today’s
hyper-competitive market—is an adaptable breed of employee, one
whose broad-based set of skills crosses over into a variety of
disciplines.
Want proof? Poke your head into any meeting room in which
star performers are present. You’re likely to hear a sales
manager exploring the potential of XML technology, or an engineer
debating the virtues of a strategic alliance, or a CFO pondering the
benefits of a co-branding opportunity.
In other words, as organizations flatten, more is expected from
each individual contributor. That means versatility is not
only fashionable, it’s become a key
ingredient in modern-day career progression.
Now, I’m not suggesting that you spread yourself so thin as to
master nothing at all. But in order to reach top-percentile
status in today’s rugged job market, you’ll need an expanded arsenal
of skills to deploy.
To round out your resume, identify areas of weakness (or “blind
spots”) and try to develop them into strengths. By gaining
knowledge in areas that were formerly considered the domain of
“somebody else,” you’ll increase your overall market value.
The more you can offer a multiple spectrum of knowledge—rather
than a single color of skill—the less likely you’ll be to paint
yourself into a corner.